Jul. ’12 Lunch: So What’s The Deal With Self-Publishing?

Tuesday, July 31, Noon – 2 pm, RSVP with meal choice and member status by 4pm Friday, July 27: ncbpma@bookpromotionforum.org
Hotel Rex
562 Sutter Street (between Powell and Mason)
Nearest BART station is Powell. For driving directions, visit: http://www.jdvhotels.com/hotels/rex/contact

Throughout the last century, admitting you were self-published was the equivalent of saying your book was unreadable.

Now, in our ever-changing industry people are seeking to be self-published, publicists and marketers are offering their services to the self-published, and local publishers – including NCBPMA members Berrett-Koehler and Red Wheel Weiser – are announcing their own in-house publishing programs. And just this week, Penguin announced the purchase of Author Solutions, a self-publishing platform, for $116 million*.

So, how does the publishing puzzle fit together these days and how does one navigate this new space? How does one self-publish successfully and how do publishers stay relevant? Will self-published authors do their own PR and social media, making freelance publicists obsolete? This month’s program will attempt to answer all these questions, as well as provide attendees with a more in-depth look at this trend which was once stigmatized in the publishing industry.

Publishers, marketers and authors who are self-publishing will provide tips on how to adjust in this changing environment. They will share their successes and failures and end the event with answering all of your self-publishing questions. Those who attend will learn how they can become a part of this industry-wide change which is certainly here to stay.

Guest speakers include:
Nina Amir, Inspiration-to-Creation Coach, inspires people to combine their purpose and passion so they Achieve More Inspired Results. She motivates both writers and non-writers to create publishable and published products, careers as authors and to achieve their goals and fulfill their purpose.

Michael Ashley (a.k.a. “Mash”), is Founder & Chief Technology Officer at FastPencil which helps authors connect, write, publish and distribute books with just a few clicks. He is a successful entrepreneur with over 12 years experience in web applications and Internet publishing. Mash is responsible for innovation and product strategy at FastPencil. In this role, Mash has transformed the company from an online writing tool, to the only end-to-end social self-publishing platform with multi-channel, multi-format distribution. In his free time you can find him stand-up paddle surfing in his hometown, Santa Cruz. Mash is the author of the iPad Publishing Guide and his new book, TORQUE – How to Turn a Good Idea Into a Great Business.

Alan Petersen is a blogger and affiliate marketer with several online properties in a variety of niches. Before starting his entrepreneur career online, he worked as a business analyst for several Fortune 500 companies. In 2008, he started self publishing books and guides on topics such as international travel and law in his home country of Costa Rica. Alan used the momentum from that success and others to pursue a bigger challenge in a full blown fiction novel and to continue in the world of self-publishing. Expect to see the action/espionage thriller, “The Asset,” available for purchase later this year. You can learn more about Alan’s journey as a fiction writer on his blog: FictiveUniverse.com. You can also Tweet him @AlanPetersen, or Connect with him on Facebook.com/AlanPetersenBooks.

Katie Sheehan is the Senior Publicity Manager at Berrett-Koehler Publishers. She has been with the company for four years. Katie has a background in Marketing and Public Relations in a variety of fields, including radio and television, high tech, and nonprofit. She hails from Canada where she completed her undergraduate studies at McMaster University, in Ontario. She then completed a Master’s Degree in Communications from San Francisco State University. In her spare time she enjoys spending time camping and hiking with her dog. Katie has served on the NCBPMA Board for many years and is the lead organizer of the annual NCBPMA holiday party, among other notable duties.

When you RSVP, please include member status and your choice of:
Chicken Skewers with rice pilaf, grilled asparagus with a coconut curry sauce


Grilled Vegetable Wrap with roasted red potatoes

All meals include bread and butter, and soda, coffee, and assorted teas. A platter of assorted desserts (lemon bars, cookie and brownies) will be placed in the middle of each table.

COST: Members $30.00, Non-Members $45.00.
Cash/checks preferred. [Renew your membership or Join at the luncheon and enjoy the discounted Member rate the same day!]

If you RSVP and then are unable to attend, to avoid being billed you must submit your cancellation via email three business days prior to the event.

*see http://www.bookbusinessmag.com/aggregatedcontent/penguin-buys-self-publishing-platform-author-solutions-116-million?e=helenarbrantley%40gmail.com#utm_source=publishing-business-today&utm_medium=enewsletter_headline_story8&utm_campaign=2012-07-19