Oct ’12 Lunch: Creating and Leveraging Online Conversations

October 24 Lunch Event:

Creating and Leveraging Online Conversations
with web strategy pioneer Philippa Gamse and online communications creative director Amy Lenzo

RSVP DEADLINE: 5pm Friday October 19 to ncbpma@bookpromotionforum.org. Please include your name, company, membership status and meal choice.

With the continuing popularity of social networking – in blogs, social media forums and online communities – our online conversations are increasingly important. If understood and engaged in consciously, online conversations can be a very effective way for you to engage current and prospective readers in learning about the books and authors of interest to them, becoming passionate about your concepts, and spreading your messages virally. The role of online conversation in publicizing and marketing books and other products.

What will be discussed/what you’ll learn:

  • What are the elements of successful online conversations using case studies.
  • Identifying the platforms, media and activities that typically produce best results.
  • When to join discussions already in progress, or when it makes sense to start your own.
  • Allocating and prioritizing appropriate time and resources for sustaining interactions.
  • Generating sales and leads, conducting research, and gathering responses from these initiatives.
  • Measuring success and evaluating the results of your efforts…and much more.

Philippa and Amy will dialogue with each other in this high-level, strategy-oriented session, and engage audience participation throughout. Come prepared for maximum expertise sharing!

Speaker Biographies

Web strategy pioneer Philippa Gamse has been working with Internet applications since 1991. Originally from the UK, she formed her US-based consulting and speaking practice in 1995.  Clients report significant improvement in quality web traffic, visitor engagement, customer loyalty and qualified sales leads within 30 days of implementing her recommendations.

Philippa was the sole featured expert for the cover story on effective web strategies for UPS “Compass” Magazine Fall 2009, distributed to more than one million businesses. She teaches digital marketing on MBA programs at Hult International Business School in San Francisco. She is a Certified Management Consultant – an ISO-accredited designation recognized in over 60 countries. Her book 42 Rules for a Web Presence That Wins was published in September, 2011.

Amy Lenzo is the owner/creative director of Clear Light Communications, an online communications company dedicated to creating Internet presences that are beautiful, personal and effective.  With ten years experience in her field, Amy’s expertise ranges from web and blog design to social media integration, web consultation, creating online communities and virtual event design and hosting. As Director of Communications for the World Café Community Foundation, Amy is responsible for designing and overseeing the World Café’s virtual communications infrastructure (website, online community, newsletter, blogs, social media, etc.) as well as supporting the spread of great ideas in the World Café book.  Amy is also responsible for the design and delivery of the World Café’s online learning programs.

With your RSVP to ncbpma@bookpromotionforum.org, please include your meal selection, and current membership level:

Vegetarian RISOTTO: Sautéed vegetables (asparagus, peppers, mushrooms and cherry tomatoes) with pesto sauce


Garlic and fresh herb-marinated Skirt STEAK: Grilled steak served with hand cut French fries, sautéed garlic spinach and caper-shallot cabernet sauce

All meals include bread and butter, and soda, coffee, and assorted teas. A platter of assorted desserts (lemon bars, cookie and brownies) will be placed in the middle of each table.

Reminder: to better serve our membership, we are now photographing and/or videotaping select events for archival and promotional purposes. If you plan to attend this event but don’t wish to be filmed, please state this in your RSVP. If you RSVP and then are unable to attend, to avoid being billed you must submit your cancellation via email three business days prior to the event.

COST: Members $30.00, Non-Members $45.00.

In addition to cash and checks, WE NOW ACCEPT CREDIT CARDS via Square! If you renew your membership or join at the luncheon, you can enjoy the discounted Member rate the same day! If you refer a colleague and they join NCBPMA, your next lunch is FREE!

LOCATION: Hotel Rex is at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL.