NCBPMA Book Publicity Happy Hour/Panel: Pitching Big Radio Producers

When: February 28th, 5-7 pm
Where: Hotel Rex, San Francisco

Now you can RSVP and pay for your admission online via Eventbrite! You can even scroll to the bottom of this post to purchase “tickets” right in this post!

One good radio interview can open doors to many other publicity opportunities for authors, not to mention bigger sales, but what is the best way to get your book in front of mainstream radio producers? Get the who, what, when, where and how to pitch big radio programs at our monthly happy hour mixer/panel event, meet producers from NPR’s Forum with Michael Krasny and KALW’s West Coast Live, and hear tricks of the trade from a leading book publicist.

In this event, you’ll learn:
•    Timeliness: When and how to reach out to radio producers
•    Discoverability: Find out where producers find their upcoming guests
•    Presentation: How to make your pitch stand out from others like yours
Bring your business cards! This event includes “networking” time before and after the panel, and attendees are encouraged to introduce themselves to panelists and fellow guests. Attendees are welcome to bring postcards or other promotional materials to share with your publishing peers.


SENIOR EDITOR, FORUM with Michael Krasny

Dan Zoll has been senior editor of Forum since 2008, and he still can’t figure out how Michael Krasny manages to read so many books. A graduate of Martha’s Vineyard Regional High School and UC Berkeley, Dan has worked as a bartender and a cab driver, and he once got paid to watch every Roy Rogers movie ever made. He is a former reporter and city editor for the San Francisco Bay Guardian and producer for Washington Monthly on the Radio. Dan’s print and broadcast work has been honored by the Society of Professional Journalists of Northern California, the Peninsula Press Club, the National Newspaper Association, the Press Club of the East Bay, and the Sonoma County Press Club, among others.


Case Conover grew up in a house that books built – his father is an author and the Executive Editor at MIT Press. After graduating from Oberlin College in 2006, Case moved to the Bay Area to practice and teach printmaking and design. In 2010 he began helping produce Sedge Thomson’s West Coast Live with the late, great Kathi Kamen Goldmark, and in 2011 he became the Producer. WCL is a two-hour radio variety show featuring world renowned authors, musicians, comedians, scientists and other cultural figures who perform and are interviewed by show host Sedge Thomson. It is done live onstage before a theater audience each Saturday morning from various venues throughout the Bay Area and beyond. The show is carried on KALW 91.7 SF and other NPR stations coast-to-coast, and streamed online. Case continues to be entertained and inspired by working with luminaries of the literary and music communities, from Pulitzer Prize and Grammy winners to some of the brightest emerging minds of our time.


Leslie Rossman, is the co-founder of Open Book Publicity, a boutique, literary publicity firm that specializes in high-end radio campaigns. She regularly works with nationally syndicated NPR shows like Fresh Air, The Dinner Party, Here & Now, and Morning Edition and well as local NPR affiliate shows such as Leonard Lopate (WNYC), Wisconsin Public Radio and Forum with Michael Krasny (KQED). Throughout her career, Leslie has worked with many bestselling authors including His Holiness the Dalai Lama, Nick Hornby, David McCollough, Ann Brashares, Robin Cook, Ali MacGraw, Julia Cameron, Judy Collins, Mary Pipher, Douglas Rushkoff, Daniel Silva, Rebecca Walker, Po Bronson and Tom Robbins. Before founding Open Book, Leslie worked in-house at Bantam Double Dell and HarperSanFrancisco and currently works with some of the leading publishing houses including Random House, HarperCollins, Simon & Schuster, Chronicle Books and PenguinPutnam, among others.

Members: $20 | Non-members: $35 | Walk-ins (no RSVP): $35
light refreshments included with admission

You can now RSVP & PAY ONLINE via Eventbrite! We will also accept cash, checks, and credit cards at the door — just indicate that you will be paying “Door Admission”(regular admission fees for members and non-members still apply).

Renew or sign up for an annual membership on the same day, and we’ll give you the member rate for this event the same day! Find out about NCBPMA membership rates and perks on our “Join Us” page. If you refer a colleague and they join NCBPMA, your next lunch is FREE!

All attendees must RSVP no later than 9 pm on Monday, February 25. Any RSVPs received after that point may incur extra fees. RSVPs are considered final unless stated otherwise before 9 pm February 25, and those who RSVP but are unable to attend will be billed according to their membership status.