April Happy Hour/Panel: Getting on the Speaker’s Circuit

Speaking opportunities can often be great for an author’s book publicity, not to mention the potential financial perks that can come with joining a lecture circuit. In this panel, we’ll talk with local program coordinators, a speaker’s talent agent, and even an author who has found success in lecture tours.
You’ll Learn:
• Tips for delivering a successful pitch to event coordinators and talent agents
• Where and how conference organizers and speaker bureaus find talent
• How to position a book as a “business card” to get an author on the lecture circuit
• What organizers and agencies expect from paid speakers
As always, this panel will include a Q & A during the last 15-20 minutes of the event, so feel free to bring questions with you!


Praveen Madan

From Berkeley Arts & Letters, Keplers Arts & Lectures, and Booksmith bookstore
 is a literary entrepreneur who quit his corporate career to focus on building the community bookstore for the 21stcentury.  Praveen kicked-off his pursuit in 2007 by teaming up with Christin Evans to acquire and transform the Booksmith bookstore in San Francisco’s Haight Ashbury.  In 2009, he partnered with Cody’s long-term events manager Melissa Mytinger to launch Berkeley Arts & Letters, which has become one of the top events programs in the Bay Area.  In 2012 Praveen stepped in to save Kepler’s, the iconic Bay Area bookstore, from imminent closure and ended up assuming leadership of a transition effort to turn Kepler’s into a next generation literary venture. Praveen also serves on the Board of Berrett-Koehler Publishers.
Before jumping full-time into the world of books, Praveen was a VP of Marketing at Trilogy Software and a Principal at management consulting firm A.T. Kearney.  Praveen holds a Bachelor of Engineering from IIT, New Delhi and an MBA from University of Texas at Austin.  Praveen’s Twitter handle is @pmadan.

Joshua LeaseFrom the World Affairs Council
 Program Officer for the World Affairs Council, earned his MA in International Policy Studies from the Monterey Institute of International Studies and a BA in Foreign Language from Lewis & Clark College.  While an undergraduate student Joshua studied in Nancy, France and Cuenca, Ecuador specializing in French and Spanish language and culture.  After graduation he was accepted to the Japan Exchange and Teaching Program and taught English in southern Nagano Prefecture.  As a graduate student Joshua specialized in Human Rights Policy and interned as a researcher at the Centro de Estudios de Derechos Humanos of the Universidad Central in Santiago de Chile.  Prior to joining the Council, Joshua served as a Project Manager for Tostan in Kaolack, Senegal.

Nish NadarajaFrom the Commonwealth Club of California
 thinks of himself as a marketing generalist, working on all aspects of the marketing puzzle, from high-level strategy to writing copy to grassroots buzz marketing campaigns. HIs favorite area, though, is thinking about brand evangelism, the violent few. The former Marketing & Brand Director for Yelp.com, Nadaraja is an independent brand and marketing advisor, and a board member of the Commonwealth Club of California, planning events and finding recipients for the 21st Century Visionary Awards series.

Stacey LewisFrom City Lights Publishers
 is the Director of Publicity and Marketing at City Lights Publishers where she has worked for over 18 years, collaborating with writers such as Howard Zinn, Ellen Ullman, Sesshu Foster, Bill Morgan, Mattilda Bernstein Sycamore, Paul Madonna, Tim Wise, and Rebecca Brown among many others. She got her start in Bay Area publishing by interning and working for Heyday Books. Stacey directed the programming for the NCBPMA for a number of years, and has spoken about her work at UCSC, USF, with booksellers at the NCIBA, at a previous NCBPMA program, among a panel convened by the National Book Critics Circle at BEA, as well as part of a discussion on West Coast publishing recently held at City Lights. On a number of occasions, has shared embarrassing anecdotes at the Porchlight Storytelling Series in San Francisco. Originally from Orangeburg, New York, she is a graduate of UC Santa Cruz and the Stanford Publishing Program. She lives in Berkeley, CA with her husband and two sons.

Alan KaufmanAuthor, Journalist, and Speaker
ALAN KAUFMAN’s most recent book Drunken Angel, a memoir (Viva Editions/Cleis Press), has just been released in paperback. His other books include Jew Boy, a memoir (Fromm/FSG) and Matches, a novel (Little, Brown). He is the editor of The Outlaw Bible of American Poetry (Basic Books/Perseus), The Outlaw Bible of American Literature (Basic Books/Perseus), The Outlaw Bible of American Essays (Basic Books/Perseus) and The New Generation: Fiction For Our Time From America’s Writing Programs (Anchor/Doubleday). His essays have appeared in Huffington PostThe Los Angeles Times, Salon.com, Evergreen ReviewThe San Francisco Chronicle and other publications.



Members: $20 | Non-members: $35 | Walk-ins (no RSVP): $35

Admission includes one free drink ticket & hors d’oeuvres from La Boulange

You can now RSVP & PAY ONLINE via Eventbrite! We will also accept cash, checks, and credit cards at the door—just indicate that you will be paying “Door Admission”(regular admission fees for members and non-members still apply).

Renew or sign up for an annual membership on the same day, and we’ll give you the member rate for this event the same day! Find out about NCBPMA membership rates and perks on our “Join Us” page. If you refer a colleague and they join NCBPMA, your next lunch is FREE!

All attendees must RSVP no later than EOD Monday, April 22. Any RSVPs received after that point may incur extra fees. RSVPs are considered final unless stated otherwise before EOD, April 22, and those who RSVP but are unable to attend will be billed according to their membership status.